Once upon a time
LABEL
Microfiber vegan leather
Commission
2024
PROJECT INFO
This collection includes eight leather charms, each one was inspired by a different Vietnamese folktale. Rooted in traditional oral storytelling, every piece captures the essence of these ancient stories in which we see ancestors, nature, and spiritual beliefs come together. What makes this project distinctive is its use hand-stitched vegan leather as a modern and contemporary ways of expressing Vietnamese identity. Instead of being conveyed through words or images, Vietnamese folktales are brought to life as small leather charms that retain cultural heritage whilst serving practical purposes, such as keychains or bag accessories.

Sketch








(01) Tấm and Cám
(02) Saint Gióng
(03) The Bamboo of a Hundred Nodes
(04) The Boy in The Coconut Shell
(05) The Tale of Sơn Tinh and Thuỷ Tinh
(06) The Starfruit Tree and The Golden Debt
(07) The Legend of Square Cake and Round Cake
(08) The Tale of Thạch Sanh and Lý Thông
Process Documentation

Outcomes











Concept Development, Illustration and QC: Minh Phương
Pattern making: Gia Huệ
Distribuition: Brand Tick&Pick